CUSTOMER CONSUMPTION VALUE TOWARDS PAYMENT METHODS â€“ A STUDY WITH REFERENCE TO PLASTIC MONEY IN MYSORE DISTRICT
Dr. G. Arun Kumar
The economy is becoming cashless as the county is moving towards development aspects, most of the transactions are carried out with plastic money. The intention behind conducting this research is to know the consumer consumption value towards payment methods. In this research four dimensions are considered namely functional value, social value, emotional value and conditional value each dimensions has few parameters. The data for the research has been collected from 100 respondents of nationalized bank of Mysore. The data has been obtained with the help of convenience sampling technique and it has been analysed with the help of one sample t test. The result obtained shows that all the dimensions are having positive association towards customer consumption value.
KEYWORDS – Customer consumption value, Functional value, social values, emotional values, conditional value, plastic money.