Development communication came to the Third World Countries in the 1960s as an important component of the development package. Many scholars have studied the role of communication in the process of development. The literature on development communication can be classified broadly into two schools of thought, namely, ‘Old Paradigm’ and ‘New Paradigm’. The ‘Old Paradigm’ failed to do justice to development in the under-developed world. The quest for ‘New Paradigm’ in both development and communication has become a mission for academics as well as practitioners.

KEYWORDS: communication, development, knowledge, social transformation, human resources