INVESTOR AVENUES AND AWARENESS: A COMPARATIVE STUDY OF MUTUAL FUNDS AND EQUITY
Dr. M. Dhanabhakyam
In today’s developing environment, there are various investment avenues available to the investors. The risk and return from these investment avenues are completely different from one another. The investors always expect more returns with relatively less risks. Among various investment options, mutual fund is the best option to the common man since it provides diversified and professionally managed portfolio at low cost. This paper also makes an attempt to suggest the investors to choose the right investment avenue for their savings according to their preference. The study depends majorly on the primary data and the questionnaire had been served to 90 respondents to collect information with respect to investment avenues and awareness.
KEYWORDS: Investment, Avenues, Mutual Funds, Return, Risk