P.Gowtham Devanoor

The social media are a form of collective wisdom which can be used to make quantitative predictions that outperform those of artificial markets. Dalit intellectuals and organizers make use of social media to address the issue of marginality and social injustice in the case of Dalits. The social media have immense potentials for the discussion of issues concerning Dalit empowerment. Social media have come to the rescue of Dalits for better social networking and promotion of Dalit struggle for justice and empowerment. The corporatized media is ignoring not only Dalits and OBCs but all marginalized communities. In this scenario Dalits should make use of social media which can effectively challenge the vice-like grip of monopolists on the media. Studies have provided evidence of the contribution of social media in educating, empowering and strengthening Dalit community they serve. The social media skills of Dalits should be improved on the basis of proper orientation to ensure optimum utilization of social media for the empowerment of Dalits in India.

KEYWORDS: social media, Dalits, social network,  economic development

Journal Name :
EPRA International Journal of Economic and Business Review(JEBR)

Published on :

Vol : 5
Issue : 10
Month : October
Year : 2017
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