INFLUENCES OF STOCK MARKET FACTORS ON INVESTMENT DECISIONS - A STUDY IN RELATION TO INVESTORS PERCEPTION
Stock markets are considered to be integral part of the economy. They are considered to be the best indicators of performance of economy when it comes to buying and selling of securities. Indian stock markets have experienced significant changes in the last few decades. It is worthwhile to mention that investors perceptions play an important role in deciding the direction of stock market. Several research studies have identified the factors influencing investors perception towards stock markets while it is important to test whether it influences the investment decisions of investors. This study seeks to identify whether factors influencing investor perceptions has a significant impact on their investment choices and arrives at a meaningful conclusion which can benefit people dealing in stock exchanges and also provides scope for further researches in this area for researchers.
KEYWORDS: Stock markets, investor perceptions and investment choices.