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SATISFACTION OF MICRO ENTREPRENEURS TOWARDS THE SERVICES OF THE PUBLIC SECTOR BANKS


Dr. Lourdes Poobala Rayen
,
Abstract

Banks were considered as a backbone to the financial system and play an important role in economic development of a nation. They act as intermediaries in channelizing funds from surplus units to deficit units to the fully utilization of the funds. An efficient banking system of nations has significant positive externalities which increase the efficiency of economic transaction in general.  The main objectives of the study is to study the satisfaction of micro entrepreneurs towards the services of public sector banks in Tirunelveli district, the steps taken by the public sector banks to sustain micro entrepreneurs and to identify the relationship between the steps taken by the banks to sustain micro entrepreneurs and the satisfaction towards the services of public sector banks. Primary data for the study collected from the micro entrepreneurs with the help of interview schedule. The sample respondents are the micro entrepreneurs who borrowed from public sector banks in Tirunelveli district. The researcher applied the formula to decide the sample size at 95 per cent confidence level. The sample size calculated using the formula was 612. Hence, the data required for the study was collected from 612 micro entrepreneurs in Tirunelveli district.

KEYWORDS: Micro Entrepreneurs, Public sector banks and Satisfaction

Keywords:
Journal Name :
EPRA International Journal of Economic and Business Review(JEBR)

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Published on :

Vol : 5
Issue : 9
Month : September
Year : 2017
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