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MARKETING OF ORIENTAL ONION AND ITS CONSTRAINTS IN KOHIMA DISTRICT OF NAGALAND


V. Solo
,
Abstract

The present study was conducted in Kohima district covering two blocks namely, Northern and Southern block. Multi stage sampling was adopted for the selection of sample farmers. The study was comprised of 78 oriental onion farmers. Three villages were selected from each block and 13 farmers were randomly selected from each village. The selected farmers were classified into three groups namely, Group I marginal (less than 1ha), Group II small (1.01-2ha) and Group III medium (2.01-4ha) respectively based on their area of land holding. Only one type of marketing channel was identified namely, Producer – Consumer (Channel I) through which the farmers marketed 100 percent of their produce. Marketing cost was ₹ 10.73 per kg having marketing efficiency of 8.32. Producer’s share in consumer’s rupee was estimated to be 89.27 percent. In marketing of oriental onion poor marketing facility, lack of market information, poor transportation, lack of storage facility, etc. were some constraints faced by the oriental onion growers. To mitigate marketing problems, policy should be towards providing required infrastructures and facilities to the farmers to enable them to sell their produce. 

KEY WORDS: Oriental onion, marketing channel, marketing efficiency, constraints

Keywords:
Journal Name :
EPRA International Journal of Economic and Business Review(JEBR)

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Published on :

Vol : 5
Issue : 8
Month : August
Year : 2017
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