Over the years, online marketing has grown in importance in the tourism industry. This media space offers companies throughout the tourism value system numerous marketing tools, one of the most recent being social media. Social media allows companies to interact directly with customers via various Internet platforms and monitor and interact with customer opinions and evaluations of services. (Kristian A Hvass, Ana M Munar 2015).

KEYWORDS: tourism industry, customer opinions, telecom, technology, traveller