BROKERS OPINION ABOUT GENDER BEHAVIOR IN INVESTMENT DECISIONS


P.Nandini
,
Abstract

It is a well known fact that many a times investors take brokers opinion for their investment decision. In other words, brokers many a times suggest the investments, based on the psychology of investor. Hence in the present piece of research work an attempt has been made to investigate whether brokers find difference among genders and the aspects in which genders differ. As far as investments are concerned more specifically equity investment, stock brokers play a vital role in providing financial service sector.  A part of providing financial services of investors choice, brokers also help investors in choosing investment. Conversely they also suggest investment of investors choice based on their psychological preferences. They act as mediators between the investors and stock market. The study is an attempt to know from stock brokers point of view on the behavior of gender regarding their investment decisions. The behavior of  male and female investors are considered in terms of the kind of risk, pattern of investment, category of investor, investment experience and risk tolerance in their investment decisions. For this study  a sample of 91 stock brokers were considered on the basis of convenient sampling method. The collected data were analyzed using appropriate statistical tool like chi-square test. The results concluded that as regards to pattern of investment, category of investment, investment experience and risk tolerance male and female differ significantly. The difference is not conspiracies as far as kind of risk is concerned.   

KEYWORDS: kind of risk, pattern of investment, category of investor, investment experience, risk tolerance.

Keywords:
Journal Name :
EPRA International Journal of Economic and Business Review(JEBR)

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Vol : 5
Issue : 7
Month : July
Year : 2017
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