stdClass Object
(
    [id] => 8372
    [paper_index] => EW201706-01-001890
    [title] => LIQUIDITY MANAGEMENT IN INDIAN FMCG SECTOR : A CASE STUDY OF HINDUSTAN UNILEVER LTD.
    [description] => <ol>
	<li>Chadamiya, B. &amp; Pithadia, V. (2012), &ldquo;A Study on Management of Working Capital in Selected IT Companies in India&rdquo;,<em> ABHINAV &ndash; National Monthly Referred Journal of Research in Commerce &amp; Management,</em> Vol. I, Issue No. 9, pp. 134-143.</li>
	<li>Das, G., (2015), &ldquo;Liquidity Trends in Select Indian FMCG Companies: An Empirical Assessment&rdquo;, <em>EPRA International Journal of Economics, Business and Management Studies, </em>Vol. 3, August-July 2015-2016, pp. 54-69.</li>
	<li>Das, G., (2016), &ldquo;Relationship between Efficiency of Working Capital Management and Profitability of Select FMCG Companies in India: A Study&rdquo;, <em>EPRA International Journal of Socio-Economic and Environmental Outlook, </em>Vol. 3, February-January 2016-2017, pp. 116-124.</li>
	<li>Ghosh &amp; Maji, (2004), &ldquo;Utilisation of Current Assets and Operating Profitability: An Empirical Study on Cement and Tea Industries in India&rdquo;, <em>Indian Journal of Accounting, </em>IAA, Ujjain, December, pp. 52-55.</li>
	<li>Jafar, A. &amp; Sur, D. (2006), &ldquo;Efficiency of Working Capital Management in Indian Public Enterprises during the Post Liberalization Era: A Case Study&rdquo;, <em>The Management Accountant, </em>ICWAI, Kolkata, Vol. 38(3), pp. 217-220.</li>
	<li>Khan, M. A. (1999), &ldquo;Adopting a wider Perspective in Managing Working Capital&rdquo;, <em>The Management Accountant, </em>Vol. 34. No. 9, pp. 656-658.</li>
	<li>Mallik, A. K. and Sur, D. (1998), &ldquo;Working Capital and Profitability: A Case Study in Interrelation&rdquo;, <em>The Management Accountant, </em>ICWAI, Kolkata, November, pp. 805-809.</li>
	<li>Mohan, R. P. (1991), <em>&ldquo;Management of Working Capital&rdquo;</em>, Printwell Publishers, Jaipur.</li>
	<li>Singh, P. K. (2004), &ldquo;Working Capital Management in Lupin Laboratories Ltd. &ndash; A Case Study&rdquo;, <em>The Management Accountant, </em>July 2004, pp. 534-539.</li>
	<li>Sur, D. (1997), &ldquo;Working Capital Management in Colgate Palmolive (India) Ltd. - A Case Study&rdquo;, <em>The Management Accountant, </em>November 1997, pp. 828-833.</li>
	<li>Sur, D.; Maji, S. K. &amp; Banerjee, D. (2013), &ldquo;Liquidity Management in PSUs in Post-Reform Era: A Case Study of BHEL&rdquo;, <em>The Management Accountant, </em>Kolkata, August 2013, pp. 941-946.</li>
	<li>Sur, D. &amp; Das, G. (2012), &ldquo;Working Capital Management in Indian FMCG Industry during the Post-Liberalisation Era: A Case Study in ITC Ltd.&rdquo;, <em>CALYX &ndash; Journal of Business Management, </em>Vol. 3, December 2012, pp.154-162.</li>
	<li>Vijayasaradhi, S. P. &amp; Rao, K. R. (1978), &ldquo;Working Capital Investment and Financing in Public Enterprises&rdquo;, <em>The Management Accountant, </em>May, pp. 391-400.</li>
</ol>

    [author] => Dr. Gurupada Das
    [googlescholar] => https://scholar.google.co.in/citations?view_op=view_citation&hl=en&user=KeqZGcIAAAAJ&cstart=20&pagesize=80&citation_for_view=KeqZGcIAAAAJ:_5tno0g5mFcC
    [doi] => 
    [year] => 2017
    [month] => June
    [volume] => 5
    [issue] => 6
    [file] => eprapub/EW201706-01-001890.pdf
    [abstract] => <p>The success of a business firm is largely dependent on the efficiency of its liquidity management. A strong liquidity base may be identified as the vital force of any concern for sustaining its day-to-day operations. The sound liquidity position enables the concern in maintaining a favourable credit term with its suppliers. With the transformation in the business environment in India, the income as well as the consumption patterns of the people of India have marked notable changes in the post-liberalization period. As a result, the companies belonging to the FMCG sector have also changed their business policies to face the different challenges emanated from the liberalization measures taken by the Government of India. It leads to considerable changes in the liquidity management practices in Indian FMCG companies. In this backdrop, the present study attempts to make an analysis of the liquidity management of Hindustan Unilever Ltd., a very well-known company in the Indian FMCG industry during the period 1994-95 to 2015-16. The issue addressed in this paper has been tackled using relevant statistical tools and techniques.</p>

<p><strong>KEY WORDS: </strong>Liquidity management, Working capital, Working capital management, FMCG sector.</p>

    [keywords] => 
    [doj] => 
    [hit] => 2394
    [status] => 
    [award_status] => P
    [orderr] => 18
    [journal_id] => 4
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economic and Business Review(JEBR)
    [short_code] => IJES
    [eissn] => 2347-9671 (O), 2349-0187(P)
    [pissn] => 
    [home_page_wrapper] => images/products_image/12.JEBR.png
)
Error fetching PDF file.