stdClass Object
(
    [id] => 8406
    [paper_index] => EW201705-01-001814
    [title] => AN EFFECTIVENESS OF E-CRM IN RETAIL STORES TOWARDS THE CUSTOMERS
    [description] => <ol>
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</ol>

    [author] => Dr. C. Thirumal Azhagan
    [googlescholar] => https://scholar.google.co.in/citations?view_op=view_citation&hl=en&user=KeqZGcIAAAAJ&imq=EPRA+International+Journal+of+Economic+and+Business+Review&citation_for_view=KeqZGcIAAAAJ:XoXfffV-tXoC
    [doi] => 
    [year] => 2017
    [month] => May
    [volume] => 5
    [issue] => 5
    [file] => eprapub/EW201705-01-001814.pdf
    [abstract] => <p>In Recent scenario<a name="_GoBack"></a>, E-CRM (Electronics Customer Relationship Management) avails the business and also about marketing strategy which mainly analyzes about consumer&rsquo;s needs and expectation over the rate to develop the effective relationship between organization and consumers .Prevailing Customer Relationship while managing is a set of combination of software, hardware, applications, processes and consignment of management activities to show off the potentially high quality customer service and customer&rsquo;s trustworthiness. However, there is little change is known of about how various intellectual activities which exerts and distinguishes the impact on organization is concerned. This paper is mainly focuses to make a discussion about the major impacts of E-CRM&nbsp; in the level of retail market sectors.</p>

<p><strong>KEYWORDS: </strong>Electronic Customer Relationship Management (E-CRM), Customer loyalty,&nbsp;&nbsp;&nbsp; Customer Retention</p>

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    [journalname] => EPRA International Journal of Economic and Business Review(JEBR)
    [short_code] => IJES
    [eissn] => 2347-9671 (O), 2349-0187(P)
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