The objective of the present study is to explore the socio- economic profile of the farmers who bring horticultural products to the vegetable market of Anantapur town of Anantapuramu district of Andhra Pradesh. The data for the present study was collected through field survey in November 2016.The results reveal that 64% of the total farmers are inheriting this profession (cultivation of vegetables) from their ancestors. Nearly 60% of the farmers have a family size of 5 to 6 members. Majority of these farmers have own small to medium landholdings and they are earning a handsome amount of money per month (more than Rs 8000) all the year round. More than 70%of the vegetable growing farmers are either illiterate or have education up to 10^th (Matriculation) standard only.  Both seasonal and non-seasonal vegetables are grown by the farmers by using chemical fertilizers, pesticides, insecticides and herbicides. Auto rickshaws and carts are used by the local farmers for transporting their farm produce to the market.80% of the farmers belong to villages lying within a radius of 20 Km from the market. The main problems faced by the farmers are, low procurement prices of commission agents, fluctuating prices of the vegetables, lack of government regulating policies, lack of opportunities for direct selling and inclement weather.

KEYWORDS: Horticulture, vegetable market, farmers, commercial farming