EXPLORING MARKETING EFFECTIVENESS OF SMALL ENTERPRISES IN UTTAR PRADESH


Vinay Kumar Yadav
,
Abstract

This study critically assesses the marketing effectiveness of Small Enterprises in Uttar Pradesh a populated northern part of India. As Small Enterprises are essential elements for growth and development of an economy being a generator of employment. Small Enterprises is also a booster for developing economy like India. This specific research location offers the opportunity to investigate about Small Enterprises existing in northern part of India because this region has a significant role in Indian economy. The research approach in this method is mainly quantitative. Descriptive research design is used in the study. Stratified Judgemental sampling is employed for selection of sample. Result of study throws light on measures of effectiveness of marketing practices of Small Enterprises with proposed framework.

KEYWORDS- Marketing, Marketing Effectiveness, Small Enterprises and Uttar Pradesh

Keywords:
Journal Name :
EPRA International Journal of Economic and Business Review(JEBR)

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Vol : 5
Issue : 4
Month : April
Year : 2017
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