stdClass Object ( [id] => 8420 [paper_index] => EW201704-01-001806 [title] => EXPLORING MARKETING EFFECTIVENESS OF SMALL ENTERPRISES IN UTTAR PRADESH [description] =>
  1. Alfred (1999). “Influence of Environment, Strategy, and Market Orientation on Performance in Small Manufacturing Firms” Journal of Business Research Vol 45, 33–46 (1999)
  2. Brooks bank, R., Kirby, D. & Wright, G (1992) Marketing and company performance: An examination of medium sized manufacturing firms in Britain, Small Bus Econ, 1992, Volume 4, pp 221–236
  3. Cavanagh, R. E. and D. K. Clifford, 1986, The Winning Performance, London: Sidgwick and Jackson
  4. Clifford, D. K., 1977, ‘Thriving in a Recession’, Harvard Business Review, July/August, 57–65.
  5. Davig, W.Brown, S. (1992), Incremental Decision Making in Small Manufacturing firms, Journal of Small Business Management, p.53-60
  6. Doyle, P., 1985, ‘Marketing and the Competitive Performance of British Industry: Areas for Research’, Journal of Marketing Management 1(1), 87.
  7. Dunn, M. Birley S, Norburn D.(1986) The marketing Concept and the smaller firm Marketing Intelligence and Planning(UK) 4(3), p.3-11
  8. Fiorito, S.Susan & Laforge, W. Raymond.(1986). “A Marketing Strategy analysis of small Retailer’s” American Journal of Small Business
  9. Gilmore, Cronin Julia (2009). “Exploring Marketing Strategies for Small Enterprises in the United States” Pro Quest (2009): The Humanities and Social Sciences Collection.
  10. Kotler, P. (1984), Marketing Management Analysis, Planning and Control, Fitt Ed, Prentice Hall Inc.
  11. Ministry of Micro, Small & Medium Enterprises, New Delhi.(www.dcmsme.gov.in)
  12. Mc Cartan, Danielle & Carson, Quinn David (2003). “Issues which Impact upon marketing in the small firm”. Small Business Economic. Vol 21, P.201-213
  13. Mc Namara, C.P. (1972), The Present status of the Marketing Concept, Journal of Marketing, p.50-57
  14. Peterson,R.T.(1989),Small Business Adoption of the Marketing Concept  Vs Other Business Strategies, Journal of Small Business Management,p.38-46
  15. Shaw, E.H. and Jones, D.G.B. (2005), “A history of schools of marketing thought”, Marketing Theory, Vol. 5 No. 3, pp. 239-81
  16. Smith, W.R. (1956), “Product differentiation and market segmentation as alternative marketing strategies”, Journal of Marketing, Vol. 20, July, pp. 3-8.

 

 

[author] => Vinay Kumar Yadav [googlescholar] => https://scholar.google.co.in/citations?view_op=view_citation&hl=en&user=KeqZGcIAAAAJ&imq=EPRA+International+Journal+of+Economic+and+Business+Review&citation_for_view=KeqZGcIAAAAJ:tuHXwOkdijsC [doi] => [year] => 2017 [month] => April [volume] => 5 [issue] => 4 [file] => eprapub/EW201704-01-001806.pdf [abstract] =>

This study critically assesses the marketing effectiveness of Small Enterprises in Uttar Pradesh a populated northern part of India. As Small Enterprises are essential elements for growth and development of an economy being a generator of employment. Small Enterprises is also a booster for developing economy like India. This specific research location offers the opportunity to investigate about Small Enterprises existing in northern part of India because this region has a significant role in Indian economy. The research approach in this method is mainly quantitative. Descriptive research design is used in the study. Stratified Judgemental sampling is employed for selection of sample. Result of study throws light on measures of effectiveness of marketing practices of Small Enterprises with proposed framework.

KEYWORDS- Marketing, Marketing Effectiveness, Small Enterprises and Uttar Pradesh

[keywords] => [doj] => [hit] => 1597 [status] => [award_status] => P [orderr] => 17 [journal_id] => 4 [googlesearch_link] => [edit_on] => [is_status] => 1 [journalname] => EPRA International Journal of Economic and Business Review(JEBR) [short_code] => IJES [eissn] => 2347-9671 (O), 2349-0187(P) [pissn] => [home_page_wrapper] => images/products_image/12.JEBR.png ) Error fetching PDF file.