In the age of globalization, consumers tend to focus more on online retailer less on physical retailers. Due to its dynamic, user friendly and operational features, online shopping platform are getting much popularity among universities students in developed Asian countries such as China, India and Thailand. However, it has been observed that for various reasons students of private universities in Bangladesh are reluctant to shop online. This study, which is exploratory in nature, identifies the possible determinants affecting consumer intention to shop online. A total number of 100 students from four private universities were surveyed with the structured questionnaire. All collected data were encoded into SPSS for descriptive analyses such as mean, percentage. Study confirmed that some of the determinants such as return policy, variety, quality, features, privacy policy, and sales promotion are positively affecting students’ intention to shop online in Bangladesh. Study also identified some obstacles to shop online, consumers’ expectations toward online retailers, and various drivers influencing consumers’ decision making process. This study may be extended further by incorporating inferential statistics such as PCA, or SEM.

KEY WORDS AND PHRASES: online shopping, consumer intention, e-commerce, e-shopping, shopping behavior.