Several specialists in corporate communication and reputation management have provided a new dimension to the concept of corporate reputation management in their works. The present investigation was carried out in Karnataka state to understand the implementation of corporate reputation programme in select corporate houses on the basis of systematic survey research methodology. Primary data were gathered from about 318 stakeholders of corporate reputation management. The study revealed that the corporate houses had sound business objectives, adopted innovative approaches to management, made adequate investment in social welfare and development activities, rewarded exceptional performance of internal and external stakeholders, delivered high quality products and services, ensured transparency and accountability in the conduction of business, placed a high priority on ethical standards of management, developed efficient management system for good governance, invested notably on the development of social capital, adopted progressive labor regulations and achieved employees’ welfare and implemented adequate programmes for sustainable development for reputation management. The study emphasizes that corporate reputation management should be based on various dimensions such as employee relations, investor relations, supplier relations, distributor relations, customer relations, media relations, government relations, community relations and adoption of pro-social behaviors.

 KEYWORDS: Corporate communication, business management, corporate decisions