AN ANALYSIS OF TRAITS REQUIRED BY WOMEN IN MICRO ENTERPRISES IN TAMILNADU


Dr. J.Jeya Ani
,
Abstract

Women engaged in micro enterprises make a large and often unrecognized contribution to their countries’ economic development. They employ other people, provide valuable services, and play a vital role in the development of emerging market economies worldwide. Research of women in micro enterprises show that a woman, who is highly motivated, initiates action and activity without direction has a high internal focus of control, and propensity towards achievement. Women’s decision processes indicate a highly personal, subjective process. Studies reveal that the characteristics of women business owners promote their creativity and generate new ideas and ways of doing things.

KEYWORDS: economic development, women entrepreneurs, agriculture,  

Keywords:
Journal Name :
EPRA International Journal of Economic and Business Review(JEBR)

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Vol : 5
Issue : 1
Month : January
Year : 2017
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