Job satisfaction is a complex phenomenon that has been studied extensively by social scientists and researchers. The job characteristics as predictors of job satisfaction in modern media organizations of Karnataka and Tamil Nadu states are primarily investigated in the present study. The overall study shows that the correlation among media organizational culture, job security of media professionals, job involvement of media professionals and job advancement of media professionals are positive and statistically significant. The study reveals that the media institutions have created opportunities to develop the skill, knowledge and expertise of the employees and recognized the performance of media professionals. The study emphasizes that the media institutions have adequate organizational developmental opportunities. The media institutions should boost the morale of the media professionals to dedicate themselves in their job, adapt the organizations’ culture and contribute for the progress of media institution, media profession and nation. The media leaders should promote greater professional development by creating a learning environment in which people are encouraged to learn from other role models and success stories.

KEYWORDS: Job satisfaction, job involvement, human resources, desirable job