AN EMPIRICAL STUDY OF RURAL BANKING CUSTOMERS, A SPECIAL STUDY WITH REFERENCE TO GANGAVATHI TOWN-E-BANKING TRENDS


Mrs. L. Manju Bhargavi
,
Abstract

In this modern era, e-Banking is used as a strategic tool by the global banking sector to attract, to help customer experience life on online banking and finally retain the customers. As the number of customers using online banking systems are becoming more desirable targets for criminals to attack, to maintain their customer’s trust and confidence in the security of their online bank accounts, financial institutions must identify how attackers compromise and develop methods to protect them.  The present paper is the outcome of an empirical study conducted with the objective of   investigating bank customers views regarding  e- banking. The survey data used in this research are collected through a questionnaire in the city of Madugri, Koppal(dist) interacting with 100 online banking customers. e-banking services other than ATM’s still does not account for a significant portion of total transaction in suburban and rural India due to lack of awareness about all e-banking services provided by bank, this paper also focuses about assessing the customer’s perception about e-banking in the Gangavathi Town

KEYWORDS: e- banking, global banking, telephone banking, internet banking 

Keywords:
Journal Name :
EPRA International Journal of Economic and Business Review(JEBR)

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Published on :

Vol : 4
Issue : 12
Month : December
Year : 2016
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