stdClass Object
(
    [id] => 8494
    [paper_index] => EW201612-01-001440
    [title] => AN EMPIRICAL STUDY OF RURAL BANKING CUSTOMERS, A SPECIAL STUDY WITH REFERENCE TO GANGAVATHI TOWN-E-BANKING TRENDS
    [description] => <ol>
	<li>Srivastava, Dr Surabah&nbsp; internet Banking &ndash; A global way to Bank! <a href="http://www.indianmba.com/facuilty/F908/fc908.html">www.indianmba.com/facuilty/F908/fc908.html</a></li>
	<li>De. Rajneesh and padmanabhan, chitra for Indian express Group, internet opens new vistas for Indian banks, <a href="http://www.expresscouputeronline.com/20020961/indtrend1.shtml">www.expresscouputeronline.com/20020961/indtrend1.shtml</a>]</li>
	<li>The Bank for international settlement&nbsp; through its based committee for Banking supervision(BCBS) has formed &ldquo;an Electronic Banking Group&rdquo; that aims at facilitating analysis and dialogue among supervisors to develop a prudential supervisory framework for e-banking activities and, has recently issued two volumes on these matters (Sec BIS,2000 and 2001).</li>
	<li>Khan, Mahapatra and sreekumar, 2009.</li>
	<li>International journal of scientific and&nbsp; research publications, Volume 3, Issue 8 Auguest2013 .ISSN 2250-3153</li>
	<li>Singh Karan Manveer public sector banks score over private ones. Http://.down to earth.org.in</li>
	<li>Chellappa, R.K and Pavlou, P.A.&nbsp; (2002). Perceived information security, financial liability and consumer trust in electronic commerce transactions. Logistics information Management 15(5/6),358-68 , Journal of internet Banking and&nbsp; commerce.</li>
</ol>

    [author] => Mrs. L. Manju Bhargavi   
    [googlescholar] => https://scholar.google.co.in/citations?view_op=view_citation&hl=en&user=KeqZGcIAAAAJ&imq=EPRA+International+Journal+of+Economic+and+Business+Review&citation_for_view=KeqZGcIAAAAJ:tkaPQYYpVKoC
    [doi] => 
    [year] => 2016
    [month] => December
    [volume] => 4
    [issue] => 12
    [file] => eprapub/EW201612-01-001440.pdf
    [abstract] => <p>In this modern era, e-Banking is used as a strategic tool by the global banking sector to attract, to help customer experience life on online banking and finally retain the customers. As the number of customers using online banking systems are becoming more desirable targets for criminals to attack, to maintain their customer&rsquo;s trust and confidence in the security of their online bank accounts, financial institutions must identify how attackers compromise and develop methods to protect them. &nbsp;The present paper is the outcome of an empirical study conducted with the objective of &nbsp;&nbsp;investigating bank customers views regarding &nbsp;e- banking. The survey data used in this research are collected through a questionnaire in the city of Madugri, Koppal(dist) interacting with 100 online banking customers. e-banking services other than ATM&rsquo;s still does not account for a significant portion of total transaction in suburban and rural India due to lack of awareness about all e-banking services provided by bank, this paper also focuses about assessing the customer&rsquo;s perception about e-banking in the Gangavathi Town</p>

<p><strong>KEYWORDS:</strong> e- banking, global banking, telephone banking, internet banking&nbsp;</p>

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    [hit] => 1714
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    [award_status] => P
    [orderr] => 27
    [journal_id] => 4
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    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economic and Business Review(JEBR)
    [short_code] => IJES
    [eissn] => 2347-9671 (O), 2349-0187(P)
    [pissn] => 
    [home_page_wrapper] => images/products_image/12.JEBR.png
)
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