Information and communications technology  is an umbrella term that includes any communication device or application, encompassing: radio, television, cellular phones, computer and network hardware and software, satellite systems and so on, as well as the various services and applications . This paper deals with marketing of information technology goods in Tamil Nadu. It outlines the   strategies adopted  in marketing information technology goods from the point of view of sellers.  This paper concludes with some interesting findings

KEYWORDS: television, cellular phones, computer, Information and communications technology,