A STUDY ON STRATEGIES ADOPTED IN MARKETING INFORMATION AND COMMUNICATION TECHNOLOGY GOODS IN TAMILNADU
Mr. S.R Arun
,
Abstract
Information and communications technology is an umbrella term that includes any communication device or application, encompassing: radio, television, cellular phones, computer and network hardware and software, satellite systems and so on, as well as the various services and applications . This paper deals with marketing of information technology goods in Tamil Nadu. It outlines the strategies adopted in marketing information technology goods from the point of view of sellers. This paper concludes with some interesting findings
KEYWORDS: television, cellular phones, computer, Information and communications technology,
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Journal Name :
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EPRA International Journal of Economic and Business Review(JEBR)
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Published on :
Vol | : | 4 |
Issue | : | 12 |
Month | : | December |
Year | : | 2016 |