stdClass Object
(
    [id] => 8500
    [paper_index] => EW201612-01-001443
    [title] => A STUDY ON STRATEGIES ADOPTED IN MARKETING INFORMATION AND COMMUNICATION TECHNOLOGY GOODS IN TAMILNADU
    [description] => <ol>
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</ol>

    [author] => Mr. S.R Arun
    [googlescholar] => https://scholar.google.co.in/citations?view_op=view_citation&hl=en&user=KeqZGcIAAAAJ&imq=EPRA+International+Journal+of+Economic+and+Business+Review&citation_for_view=KeqZGcIAAAAJ:HE397vMXCloC
    [doi] => 
    [year] => 2016
    [month] => December
    [volume] => 4
    [issue] => 12
    [file] => eprapub/EW201612-01-001443.pdf
    [abstract] => <p>Information and communications technology&nbsp; is an umbrella term that includes any&nbsp;communication&nbsp;device or application, encompassing: radio, television, cellular phones, computer and network hardware and software, satellite systems and so on, as well as the various services and applications&nbsp;. This paper deals with marketing of information technology goods in Tamil Nadu. It outlines the &nbsp;&nbsp;strategies adopted&nbsp; in marketing information technology goods from the point of view of sellers.&nbsp; This paper concludes with some interesting findings</p>

<p><strong>KEYWORDS: </strong>television, cellular phones, computer, Information and communications technology,&nbsp;</p>

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    [journal_id] => 4
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    [journalname] => EPRA International Journal of Economic and Business Review(JEBR)
    [short_code] => IJES
    [eissn] => 2347-9671 (O), 2349-0187(P)
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    [home_page_wrapper] => images/products_image/12.JEBR.png
)
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