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[author] => Dr. Ashok Kumar Gupta [googlescholar] => https://scholar.google.co.in/citations?view_op=view_citation&hl=en&imq=EPRA+International+Journal+of+Economic+and+Business+Review&citation_for_view=KeqZGcIAAAAJ:tS2w5q8j5-wC&gmla=AJsN-F4VOrdQ80lX1EZ3EMwCL4w1QzmRgrH9xnFzKG8_WoQ05z22WigzCXi-loXM2x8mNtq7r0NTt9XI89xcG213mBoGhtici4kyw2OaTXluhJ-Ec0R_Gow [doi] => [year] => 2016 [month] => November [volume] => 4 [issue] => 11 [file] => eprapub/EW201612-01-001332.pdf [abstract] =>Banking Sector, being a main player of Money and Capital market in India, performs an essential role in the economic development of the country. Now a day, banks are engaged in wide range of activities, offering variety of financial products and services to huge number of customers. They have also entered into the consultation market and provide comprehensive service package to individual customers and corporate. These customers and corporate need special responsiveness and services that will lead to high customer satisfaction and loyalty and that will lead to high earnings and growth. Designing new products, upgradation of technology & infrastructure, improving customer relations, improving employee’s know-How are the primary strategic objectives which banks should focus upon to survive in the fierce competition. The more the sound the banking system, the more will be the healthy economy.
KEYWORDS: Banking Sector, Money, Capital market, technology, customers, customer satisfaction
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