As Digital Signature Certificates are mandatory to use for filing tax, e-tendering, ROC etc. The Government of India has made mandatory as per the CCA guidelines. There are major number of Chartered Accountants who use Digital Signature Certificates over Contractors and Businessmen. As there are many players in the market who provides the service of the digital signature certificates, Aadhar based EKYC, Non EKYC and Cryptographic tokens there is a heavy competition in the market. The main key factors to acquire the new customers is to be find out to form the marketing strategies to attract the customers.

As this is the Service sector it is important to know how much satisfied the customers with their service providers and it is also important to know those service factors. The purpose of the study is to assess the need for digital signatures. It will help understand the attitude of customers towards the company. The study will be conducted at Bangalore Urban where the company is located. The information for the study will be obtained using both primary and secondary data. The method used for the study is explorative and descriptive research. The primary data is collected through direct interview with the help of the questionnaire, and the methodology used for the study is SPSS software and cross tabs, chi-squares were used to analyze the input data and secondary data is collected using various books, journals and website.

KEYWORDS: Competition, Consumer Behaviour, Digital Marketing, Digital Signature, Internet