The world population of 7.56 billion in 2016 is expected to increase over 10 billion by 2050. Such a growth in population has created and will create unprecedented pressures on the limited natural resources base to produce additional food, fiber, fuel and raw materials. In the past, these increased requirements were met mainly through technological innovations, institutional and infrastructural development and policy initiatives that promoted growth in agricultural productivity. The present study was undertaken to study the relationship of characteristics of farm women with the role of farm women in the transfer of eco-friendly technologies. The study was conducted in Nagapattinam district of Tamil Nadu. A sample size of 300 small farm women was selected from 20 villages from three blocks viz., Sirkazhi, Kollidam and Nagapattinam by using proportionate random sampling technique. Hence, it may be concluded that educational status, farming experience, extension agencies contact, information seeking behaviour, information sharing behaviour, innovativeness, risk orientation and scientific orientation were the crucial variables influencing the role of farm women in transfer of eco-friendly technologies for paddy farming.

KEYWORDS: farm women, eco-friendly, technologies, paddy farming, Agriculture