stdClass Object
(
    [id] => 8572
    [paper_index] => EW201609-01-001246
    [title] => A STUDY OF CHANGE IN CONSUMER PREFERENCES FROM THE CONVENTIONAL HOT BEVERAGES TO GREEN TEA
    [description] => <ol>
	<li>Cabrera C, Artacho R, Gim&eacute;nez R. Beneficial effects of green tea: a review.&nbsp;J Am Coll Nutr.2006; 25:79&ndash;99.</li>
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	<li>McKay DL, Blumberg JB. The role of tea in human health: an update.&nbsp;J Am Coll Nutr.&nbsp;2002;21:1&ndash;13</li>
	<li>Sato T, Miyata G. The nutraceutical benefit, part I: green tea.&nbsp;Nutrition.&nbsp;2000; 16:315&ndash;317. doi: 10.1016/S0899-9007(99)00301-9.&nbsp;</li>
	<li>Vanessa C, Gary W. A Review of the Health Effects of Green Tea Catechins in In Vivo Animal Models.&nbsp;J Nutr.&nbsp;2004; 134:3431S&ndash;3440S.&nbsp;</li>
	<li>Weinberger JH. Approaches for chronic disease prevention based on current understanding of underlying mechanisms.&nbsp;Am J Clin Nutr.&nbsp;2000; 71(6):1710S&ndash;1714S.&nbsp;</li>
	<li>Qiangye Zhang, Hongchao Yang, Jian Wang, Aiwu Li, Wentong Zhang, Xinhai Cui and&nbsp;&nbsp;&nbsp; Kelai Wang (2013)</li>
	<li>Anand Jigisha, Rainishant, Kumar Navin and Gautam Pankaj (2012)</li>
	<li>&nbsp;&nbsp;&nbsp;&nbsp;<a href="http://www.lifehack.org/articles/lifestyle/11-benefits-of-green-tea-that-you-didnt-" target="_blank">http://www.lifehack.org/articles/lifestyle/11-benefits-of-green-tea-that-you-didnt-</a>&nbsp;&nbsp;</li>
	<li>COGNITO 2K15&rdquo; a National Conference on &ldquo;Management Mantras in the 21st Century&rdquo; at ITM &ndash; Chennai</li>
</ol>

    [author] => R S Jeevitha
    [googlescholar] => 
    [doi] => 
    [year] => 2016
    [month] => September
    [volume] => 4
    [issue] => 9
    [file] => eprapub/EW201609-01-001246.pdf
    [abstract] => <p>Consumers are becoming more conscious and desirous of purchasing environment friendly products i.e. green tea. The present study is an attempt on consumer perception on green tea. The data has been collected from 300 people of different areas. The study is helpful to find out the reasons of drinking Traditional Hot Beverages and the reasons of sudden inclination towards Green Tea.&nbsp;</p>

<p>The study shows how many people have completely moved to Green Tea and who consume both traditional hot beverages &amp; Green Tea. The study attempts to find the main source of information about Green tea among the respondents. Their purchasing behavior and their behavior towards price increase in future. Their frequency of consuming Green Tea in a day. It also gives a broader view of their opinion on effects of Green Tea on blood sugar level and reduction of body weight. The study also reveals the most preferred brand among the few top brands available in India and also the most preferred flavor.</p>

<p><strong>KEYWORDS:</strong> Green tea, Traditional Hot Beverages, Brand Preference.</p>

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    [status] => 
    [award_status] => P
    [orderr] => 23
    [journal_id] => 4
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    [is_status] => 1
    [journalname] => EPRA International Journal of Economic and Business Review(JEBR)
    [short_code] => IJES
    [eissn] => 2347-9671 (O), 2349-0187(P)
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    [home_page_wrapper] => images/products_image/12.JEBR.png
)
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