E-Commerce has become a powerful tool of doing business. E-Commerce is useful in different daily activities. It has witnessed stupendous growth based on growing consumer potential in the Indian market. Now, the E-Commerce firms have experienced the initial phase and they are moving to a more structured and matured phase. It is evident that more and more Indians have started doing E-Commerce transactions. This paper makes an attempt to provide a holistic outlook of growth of E-Commerce in India, issues and future implications. It is a descriptive research. Secondary data are used from various sources. The findings suggest that there is growth of in E-Commerce in India and such growth is expected to continue in near future. Simultaneously there are issues including the issue of payment frauds which is on the rise. There is need for strict and focused steps to support E-Commerce such as enactment of E-Commerce law. Also, there is need for transparency at all levels in organisations to reduce incidents of frauds to propel E-Commerce.

KEYWORDS: Growth of E-Commerce, Payment Frauds, E-Commerce Law, Transparency