WOMEN CONSUMER BEHAVIOR TOWARDS COSMETICS IN KUMBAKONAM TOWN
L.Jency Priya Mary
To buy a cosmetic product, customer research can be conducted and in that there also move competition. In that Research, we can know the mentality of the customers. Research says that wealthy persons used to buy the cosmetic products used to buy the cosmetic products, customers are buying the branded products and outstanding products it came to know through the research. Not buying the local products and buying branded products.
KEY WORDS: Consumer, Buying Behaviour, Cosmetics, Social culture