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(
    [id] => 8588
    [paper_index] => EW201609-01-001175
    [title] => WOMEN CONSUMER BEHAVIOR TOWARDS COSMETICS IN KUMBAKONAM TOWN
    [description] => <p>1. Consumer Behavior &amp; Marketing Action, Thomson India Edition, 6th Edition, 2006.</p>

<p>2. Consumer Behavior &amp; Marketing Research, Suja R Nair, Himalaya Publishing House, 1st .Edition, 2004.</p>

<p>3. Dr. Siddharth shriram shimpi &amp; Dr. d. k. sinha, a factor analysis on attitude &nbsp;&nbsp;&nbsp;characteristics of consumer buying behaviour for male cosmetics products.</p>

<p align="left">4.http://ws.elance.com/file/Consumers_Attitude_towards_Cosmetic_Products.pdf?cry&nbsp; pted11</p>

<p align="left">5. Ashok Yakkaldevi &ldquo;Consumer behavior among women with special reference to cosmetics&rdquo; vol. 1(1) August 2013 pp.1</p>

    [author] => L.Jency Priya Mary
    [googlescholar] => 
    [doi] => 
    [year] => 2016
    [month] => September
    [volume] => 4
    [issue] => 9
    [file] => eprapub/EW201609-01-001175.pdf
    [abstract] => <p>To buy a cosmetic product, customer research can be conducted and in that there also move competition. In that Research, we can know the mentality of the customers. Research says that wealthy persons used to buy the cosmetic products used to buy the cosmetic products, customers are buying the branded products and outstanding products it came to know through the research. Not buying the local products and buying branded products.</p>

<p><strong>KEY WORDS: </strong>&nbsp;&nbsp;&nbsp;&nbsp;Consumer, Buying Behaviour, Cosmetics, Social culture</p>

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    [award_status] => P
    [orderr] => 7
    [journal_id] => 4
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    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economic and Business Review(JEBR)
    [short_code] => IJES
    [eissn] => 2347-9671 (O), 2349-0187(P)
    [pissn] => 
    [home_page_wrapper] => images/products_image/12.JEBR.png
)
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