stdClass Object
(
    [id] => 8611
    [paper_index] => EW201608-01-001114
    [title] => PROFITABILITY EVALUATION OF KEY FMCG COMPANIES IN INDIA – A CASE STUDY OF BRITANNIA AND MARICO LIMITED
    [description] => <ol>
	<li>http://britannia.co.in/pdfs/annual_report/Britannia_Annual_Report_2015-16.pdf</li>
	<li>http://britannia.co.in/pdfs/annual_report/Britannia%20Annual%20Report%202015.pdf</li>
	<li>http://britannia.co.in/pdfs/annual_report/Britania_Annual_Report_2014.pdf</li>
	<li>http://britannia.co.in/pdfs/annual_report/Britannia_Annual-Report_2012-13.pdf</li>
	<li>http://britannia.co.in/pdfs/annual_report/Annual_Report_2012.pdf</li>
	<li>http://britannia.co.in/pdfs/annual_report/Annual_Report_2011.pdf</li>
	<li>http://marico.com/investorspdf/Marico_Annual_Report_-_FY16.pdf</li>
	<li>http://marico.com/investorspdf/Marico_Annual_Report_-_2015.pdf</li>
	<li>http://marico.com/investorspdf/Annual_Report_2013-14.pdf</li>
	<li>http://marico.com/investorspdf/Marico_Annual_Report_2012-13.pdf</li>
	<li>http://marico.com/investorspdf/Marico_Annual_Report_2011-12.pdf</li>
	<li>http://marico.com/investorspdf/Marico_Annual_Report_2010_11.pdf</li>
	<li>https://en.wikipedia.org/wiki/Fast-moving_consumer_goods</li>
	<li>https://en.wikipedia.org/wiki/List_of_Indian_FMCG_companies</li>
	<li>https://en.wikipedia.org/wiki/Britannia_Industries</li>
	<li>https://en.wikipedia.org/wiki/Marico</li>
	<li>Ruchita Saxena, Battle-scarred Britannia on expansion spree, Business Standard, 6 October 2007</li>
	<li>http://www.business-standard.com/article/companies/battle-scarred-britannia-on-expansion-spree-107100601031_1.html</li>
	<li>Analysis of Financial Statements, D.K. Goel, Rajesh Goel, Avichal Publishing Company, 2001, ISBN &ndash; 81 &ndash; 7739 &ndash; 076 &ndash; 7.</li>
	<li><cite>Ramanuj Majumdar (2004). Product Management in India. PHI Learning. pp.&nbsp;26&ndash;27. ISBN&nbsp;978-81-203-1252-4</cite>. Retrieved 2010-06-19<cite>.</cite></li>
	<li>https://books.google.co.in/books?id=ESJzaCJE3fQC&amp;pg=PA26&amp;dq=what+is+fmcg&amp;q=what+is+fmcg&amp;redir_esc=y&amp;hl=en#v=snippet&amp;q=what%20is%20fmcg&amp;f=false</li>
	<li>Statistical Methods, S.P. Gupta, Sultan Chand &amp; Sons, 2005.</li>
</ol>

<p style="margin-left:21.3pt;">&nbsp;</p>

    [author] => Dr.Vineet Singh
    [googlescholar] => 
    [doi] => 
    [year] => 2016
    [month] => August
    [volume] => 4
    [issue] => 8
    [file] => eprapub/EW201608-01-001114.pdf
    [abstract] => <p>FMCG (Fast moving consumer goods) companies are becoming more and more popular in Indian market nowadays because of the fact that FMCG goods can be sold quickly and that too at a comparatively lower cost. Numerous types of FMCG goods are being sold in Indian market such as toothpaste, cold drinks, pickles, soaps, shampoos, shaving items, chocolates, bread, butter etc. Today, a number of companies are entering in the field of manufacturing FMCG products such as HUL, ITC, Godrej Consumer Products Limited, Britannia, Marico Limited, Parle Agro, Dabur India Limited and so on. The essence of present study is to analyse the profitability of two major FMCG companies in India i.e. Britannia and Marico Limited with the help of gross profit and net profit ratios from the year 2011-12 to 2015-16.</p>

<p><strong>KEYWORDS:</strong> Gross Profit Ratio, Net Profit Ratio, Britannia, Marico Limited.</p>

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    [doj] => 
    [hit] => 2960
    [status] => 
    [award_status] => P
    [orderr] => 2
    [journal_id] => 4
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economic and Business Review(JEBR)
    [short_code] => IJES
    [eissn] => 2347-9671 (O), 2349-0187(P)
    [pissn] => 
    [home_page_wrapper] => images/products_image/12.JEBR.png
)
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