stdClass Object ( [id] => 8623 [paper_index] => EW201607-01-001097 [title] => EMPLOYEE PERCEPTION TOWARDS CSR ACTIVITIES: A COMPARATIVE STUDY ON PUBLIC AND PRIVATE INSURANCE COMPANIES [description] =>
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[author] => Ch.Vijayalakshmi [googlescholar] => [doi] => [year] => 2016 [month] => July [volume] => 4 [issue] => 7 [file] => eprapub/EW201607-01-001097.pdf [abstract] =>

In the environment of modern economic development, the corporate sector no longer functions in isolation. Social responsibility is the responsibility of an organization for the impacts of its decisions and activities on society and the environment, through transparent and ethical behaviors that is consistent with sustainable development and the welfare of society and takes into account the expectations of stakeholders Corporate Social Responsibility (CSR) is one such niche area of corporate behaviour and governance that needs to be addressed and effectively implemented  in the organisation.. In modern times, the objective of business has to be the proper utilisation of resources for the benefit of others. A profit is still a necessary part of the total picture, but it is not the primary purpose. This implies that the claims of various interests will have to be balanced, not on the narrow ground of what is best for the shareholders alone but from the point of view of what is best for the community at large. Companies must accept its obligation to be socially responsible and to work for the larger benefit of the company. Keeping this in view the researchers wish to through a light on to study the “Employee perception towards CSR activities: A comparative study on public and private insurance companies.

KEY WORDS: Corporate Social Responsibility, transparent and ethical behaviors, stakeholders.

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