India is basically an agricultural country where majority of human beings are still dependent on agriculture to earn their livelihood. In olden days the marketing of agricultural products such as wheat, barley, sugarcane etc. was effected on the basis of barter system wherein the farmers used to sell their agricultural products in exchange of another products. With the passage of time the barter system vanished and nowadays each and every goods or services including agricultural goods are being sold in exchange of money. This paper is an attempt to explore the current scenario of agricultural marketing in India along with the challenges faced by agricultural marketing in India.

KEYWORDS: Agricultural marketing, Indian climate, temperature.