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AN EMPIRICAL STUDY ON SOCIO-ECONOMIC PERFORMANCE OF THE CSR: TRIPLE BOTTOM LINE APPROACH OF THE DIFFERENT INDUSTRIAL CATEGORIES-WITH SPECIAL REFERENCE TO DAKSHINA KANNADA DISTRICT


Ms. Ramyashree M G
,
Abstract

     In India is widely regarded as a country in which corporate social responsibility has long played an important role. Corporate Social Responsibility (CSR), also known as sustainable responsible business (SRB), or corporate social performance, is a form of corporate self-regulation integrated into a business model. CSR policy would function as a built-in, self-regulating mechanism whereby business would monitor and ensure their adherence to law, ethical standards, and national, international norms. Business would embrace responsibility for the impact of their activities on the environment, consumers, employees, communities, stockholders and all other members of the public sphere Corporate Social Responsibility is a very well known concept in the present day world. In the modern times the concept CSR incorporates and strives to explain and clarify numerous co related and uncorrelated issues peculiarly, particularly or especially pertinent to Social and environmental interests and welfare, keeping in full view the financial interests and benefits of the shareholders. Responsibility has more or less taken the shape of accountability and obligation. It’s an empirical study based on 3 indicators of corporate social responsibility as Economic Performance, Social Performance and Environmental Performance to analyze the triple bottom line approach of the selected different industrial categories in Dakshina Kannada District. Many business owners and managers see corporate social responsibility (CSR) as something that’s ‘nice to do’ but not really connected to growing the business and profits. So, there is need of knowing the importance of Corporate Social Responsibility and its effective performance for the sustainable development.

KEY WORDS: Corporate Social Responsibility, Economic Performance, Social Performance, Environmental Performance, Triple Bottom Line, Sustainable Development.

Keywords:
Journal Name :
EPRA International Journal of Economic and Business Review(JEBR)

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Vol : 4
Issue : 7
Month : July
Year : 2016
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