Dr.Jehangir Bharucha
,
Abstract

Ola cab service, founded in Mumbai, on 3rd December 2010 has been expanding very fast and is now active in more than hundred Indian cities. The study tempts a SWOT analysis of the Ola cab service and through primary research ascertains the mindsets of a set of Mumbai consumers about the service.

KEY WORDS: taxi, pricing, taxi drivers, efficiency

Keywords:
Journal Name :
EPRA International Journal of Economic and Business Review(JEBR)

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Vol : 4
Issue : 6
Month : June
Year : 2016
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