WHAT TAXI WARS TEACH US
Dr.Jehangir Bharucha
,
Abstract
Ola cab service, founded in Mumbai, on 3rd December 2010 has been expanding very fast and is now active in more than hundred Indian cities. The study tempts a SWOT analysis of the Ola cab service and through primary research ascertains the mindsets of a set of Mumbai consumers about the service.
KEY WORDS: taxi, pricing, taxi drivers, efficiency
Keywords:
Journal Name :
VIEW PDF
EPRA International Journal of Economic and Business Review(JEBR)
VIEW PDF
Published on :
| Vol | : | 4 |
| Issue | : | 6 |
| Month | : | June |
| Year | : | 2016 |