WHAT TAXI WARS TEACH US
Dr.Jehangir Bharucha
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Abstract
Ola cab service, founded in Mumbai, on 3rd December 2010 has been expanding very fast and is now active in more than hundred Indian cities. The study tempts a SWOT analysis of the Ola cab service and through primary research ascertains the mindsets of a set of Mumbai consumers about the service.
KEY WORDS: taxi, pricing, taxi drivers, efficiency
Keywords:
Journal Name :
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EPRA International Journal of Economic and Business Review(JEBR)
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Published on :
| Vol | : | 4 |
| Issue | : | 6 |
| Month | : | June |
| Year | : | 2016 |