stdClass Object ( [id] => 8655 [paper_index] => EW201606-01-001011 [title] => GREEN MARKETING AND THE FACTORS INFLUENCING GREEN BUYING INTENTIONS [description] =>
  1. Ajzen, I. & Fishbein, M. (1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. Retrieved on October 3, 2009, from http://www.uky.edu/~drlane/capstone/health/reson.html.
  2. Ajzen, I., & Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior. Englewood Cliffs, NJ: Prentice-Hall.
  3. Bush, A.J., Smith, R. & Martin, C.A. (1999). The influence of consumer socialization variables on attitude toward advertising: a comparison of African-Americans and Caucasians. Journal of Advertising, 28(3), 13-24.
  4. Business Dictionary. (2009). Green Consumer. Retrieved on October 5, 2009, from http://www.businessdictionary.com/definition/green-consumer.html
  5. Chan, R.Y.K. & Lau, L.B.Y. (2000). Antecedents of green purchases: a survey in China. Journal of Consumer Marketing, 17(4), 338-357.
  6. Chan, R.Y.K. & Yam, E. (1995). Green movement in a newly industrializing area: a survey on the attitudes and behaviour of the Hong Kong citizens. Journal of
  7. Fishbein, M. & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
  8. Fisher, J.D. & Fisher, W.A. (1992). Belief, Attitude, Intention and Behaviour: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
  9. Grant John (2008), ‘The Green Marketing Manifesto’, Wiley, USA
  10. Harvard Business Review On Greening Your Business Profitably’ (2011), by Harvard Business Review, Harvard Business School Press, USA
  11. Levinson Jay Conrad, Horowitz Shel   (2010), ‘Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Plane’, Wiley, US
  12. Mintel (1991). London, The green consumer report.
  13. ‘On Green Business Strategy: Harvard Business Review, by Harvard Business School Publishing’ (2007), Harvard Business School Press, USA
  14. Ottman Jacquelyn  (2011), ‘The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding’, Berrett-Koehler Publishers, USA
  15. Ottman Jacquelyn A. (2004), ‘Green Marketing: Opportunity for Innovation’, Book Surge Publishing, USA,
  16. Pride, W. M., and Ferrel O. C. (2008), “Marketing, 14th Edition”. New York. Houghton Mifflin.
  17. Roberts J. A. (1996). Green Consumers in the 1990s: profile and implications for advertising, Journal of Business Research 36, 217-231
  18. Shelton, R.D. (1994), "Hitting the green wall: why corporate programs get stalled", Corporate Environmental Strategy, Vol.2, No.2, pp.5-11.
  19. Smithe, T. (1998), "The Green Marketing Myth: Tending out Goats at the Edge of Apocalypse, university of Toronto press, Toronto.
  20. http://www.lohas-asia.org/about-us/
  21. Wikipedia. (2009). Causal Explanation and Research Design. Retrieved September
[author] => Vijay Prakash Anand [googlescholar] => [doi] => [year] => 2016 [month] => June [volume] => 4 [issue] => 6 [file] => eprapub/EW201606-01-001011.pdf [abstract] =>

With the growing concern for environment, consumers all across the world are looking out for green / environment friendly products. This paper deals with Green Marketing and the factors influencing green buying intentions. To understand the impact, this paper takes into account the different factors influencing the consumer behaviour with the help of Theory of Reasoned Action by Fishbein and Ajzen. These different factors like environmental attitude, environmental concern, social influence, self-image and man-nature orientation ultimately influence the consumers’ green buying intentions.

KEY WORDS: Green Marketing, Marketing, Sustainable Marketing, Consumer Behaviour, Green Buying Behaviour, Consumer Buying Intention

[keywords] => [doj] => [hit] => 2623 [status] => [award_status] => P [orderr] => 18 [journal_id] => 4 [googlesearch_link] => [edit_on] => [is_status] => 1 [journalname] => EPRA International Journal of Economic and Business Review(JEBR) [short_code] => IJES [eissn] => 2347-9671 (O), 2349-0187(P) [pissn] => [home_page_wrapper] => images/products_image/12.JEBR.png ) Error fetching PDF file.