BRANDING IS A DRIVE FOR CONSUMERâ€™S PURCHASE INTENTION OF COSMETIC PRODUCTSâ€“ A CONCEPTUAL STUDY

G.Madhumita

BRANDING IS A DRIVE FOR CONSUMERâ€™S PURCHASE INTENTION OF COSMETIC PRODUCTSâ€“ A CONCEPTUAL STUDY

G.Madhumita

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EPRA International Journal of Economic and Business Review(JEBR)

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Vol	:	3
Issue	:	11
Month	:	November
Year	:	2015

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