A STUDY ON IMPACT OF CELEBRITY ENDORSEMENT ON BRAND PERCEPTION AND BUYING BEHAVIOR OF CONSUMER WITH REFERENCE TO UDUMALPET TALUK

Dr. P. Rengarajan

A STUDY ON IMPACT OF CELEBRITY ENDORSEMENT ON BRAND PERCEPTION AND BUYING BEHAVIOR OF CONSUMER WITH REFERENCE TO UDUMALPET TALUK

Dr. P. Rengarajan

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EPRA International Journal of Economic and Business Review(JEBR)

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Vol	:	2
Issue	:	2
Month	:	February
Year	:	2014

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