THE ROLE OF SPORTS SPONSORSHIP IN IMPROVING BRAND EQUITY A STUDY ON THE SAUDI AUDIENCE IN RIYADH

Dr. Iyad A. Al-Nsour

THE ROLE OF SPORTS SPONSORSHIP IN IMPROVING BRAND EQUITY A STUDY ON THE SAUDI AUDIENCE IN RIYADH

Dr. Iyad A. Al-Nsour

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EPRA International Journal of Economic and Business Review(JEBR)

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Published on : 2022-10-14

Vol	:	8
Issue	:	2
Month	:	February
Year	:	2020

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