Anticipatory shipping is a logistics practice that involves sending goods to a location before they are actually needed. The goal of anticipatory shipping is to reduce lead times, improve supply chain efficiency, and increase customer satisfaction. There has been a significant amount of research on anticipatory shipping from a management perspective. One study found that anticipatory shipping can lead to cost savings for firms, as it allows them to take advantage of bulk shipping rates and reduce the need for expedited shipping. Another study found that anticipatory shipping can improve customer satisfaction, as it allows firms to deliver goods faster and more reliably. However, anticipatory shipping also has some challenges that need to be considered. For example, firms need to accurately forecast demand and have sufficient storage capacity to hold the anticipatory shipped goods. In addition, anticipatory shipping can lead to increased inventory carrying costs, as firms need to hold onto goods for longer periods of time. Overall, anticipatory shipping has the potential to bring significant benefits to firms, but it requires careful planning and management to be successful. This research paper focuses on identifying the key factors for anticipatory shipping, challenges in implementing and advantages from a managerial perspective.