In todays rapidly changing business environment, organizations need to be adaptable and responsive to change. They should have systems in place to monitor external trends, identify potential risks and opportunities and effectively manage change initiatives. The organizations in the present business landscape are required to establish a very supportive environment where workers may perform their tasks efficiently without being vulnerable to any outside forces that might prevent them from achieving their own or the organizations goals. As a result, every organisation must focus on organisational performance, which encompasses client and customer happiness as well as work-life balance. Organisational innovation has a beneficial effect on organisational success because of factors including global competitiveness, rapid technological development, and staff understanding of how to adapt into the new way of doing things. Keeping this in view, a survey was conducted from the employees of Life Insurance Industry to empirically explore the organizational effectiveness in Andhra Pradesh.