ZOMATO FOOD DELIVERY APP-A STUDY ON CUSTOMER SATISFACTION
Mr. Lohith K, Ms. S Kavitha
Dept. of MBA, Dr. Ambedkar Institute of Technology, Bengaluru-560056, Karnataka, India.
The food delivery app industry has revolutionized the way people access and enjoy meals by offering a convenient and efficient platform for ordering food from a variety of restaurants. With a seamless user experience and a wide range of cuisine options, these apps have become an integral part of modern dining culture, catering to busy lifestyles and diverse tastes. This rapidly growing sector continues to innovate, expanding its reach and enhancing customer satisfaction. This study aims to investigate consumer satisfaction towards online food delivery apps, with a special reference to Zomato. With the rapid growth of the digital economy, online food delivery platforms have become increasingly popular. Understanding consumer satisfaction in this context is crucial for both app developers and restaurants. The study utilizes a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather data from a diverse sample of online food delivery app users. The findings will contribute to the existing literature on consumer behaviour in the digital food delivery industry and provide valuable insights for app developers and service providers to enhance customer satisfaction.
Keywords: consumer satisfaction, online food delivery Apps, Zomato, digital
Journal Name :
EPRA International Journal of Economics, Business and Management Studies (EBMS)
Published on : 2023-09-15