In the present scenario of business sales promotion schemes has become most vital issue for each and every organization. However it is the one of the best tools for marketing strategy in order to increase sales. The present study related with impact of sales promotions schemes and its impact on consumer buying behavior with reference discounts, coupons, advertisement and offers. The study was based on primary data and sample for the study has been taken among the 171 students of various selected supermarket and retail malls. Data has been analysed by using t test. The findings of the study clearly indicated that all the factors pf sales promotion has been significantly and positively related with consumer buying behavior.