E-retailing business growth in India has made an indelible impact on the country i.e., on the economy and the consumers. Wide variety of products are demanded by the consumers across different segments i.e., life style products, home-decor and furnishing, personal care and hygiene, consumer durable and non-durable goods luxury goods fashion clothing and accessories to basic essential goods. India online shoppers expects a hyper convenient, hyper price value and superfast delivery of products. Nearly 70 published research articles both online and in print forms (concept discussion, statistical analysis and empirical findings made by the research scholars) were collected by the author, out which nearly 30 literatures were short-listed for construct of this article and they are headed into different topics. The online shoppers are found to be price consciousness, ensure shopping convenience, prefer to buy from the wide range of variety of product range available, easy payment options available, 24X7 shopping, use of price offers, delivery options, trust in delivery system, frequency of purchase, product quality superiority etc., are identified as the reasons especially influenced their online shopping. The shoppers are also found to be motivated to shop more online influenced by online retailers promotion various benefits offered to the shopper and feasibility of payment option i.e., COD (Cash on Delivery). As per the literature review tire II cities consumers are considered as the potential buyer population on online. In the past years online shopping is conducted for purchase of electronic goods, cosmetics fashion items, but in recent years consumers prefers are shift to purchase of food and groceries from online retail stores. Online shoppers prefer to shop on Amazon, flipkart, Mintra and on sanpdeal sites. Past studies also provided evidences that though the shoppers had expressed satisfaction towards the product available on online retail stores, convenience experiences in shopping and product /service delivery mode, yet they were found to be patronages of traditional mode of shopping. Those number of studies conducted in the past that discussions on the online shopping preferences, attitude, perception and satisfaction of the shoppers, not much studies have documented concrete evidences on the reasons stated by the consumers for shifting from physical store to virtual stores.