Dr. Nilaish, Mr. Gnanesh, Mr Abhijeeth
Assistant professor , Cmr University
Abstract
Internet banking, often referred to as online, virtual, or e-banking, allows clients of banks and other financial institutions to perform several financial transactions via the financial institutions website. With the use of a mobile device, such as a phone or tablet, mobile banking is a service offered by banks and other financial institutions that enables its clients to do various financial activities remotely. It makes use of software sometimes called an app that banks and other financial institutions provide for this purpose. This research article aims to provide a thorough exploration of the online banking services. Focusing on the evolution from traditional banking to digital platforms, the study examines the impact of online banking on customer behavior, challenges faced by them in form of security concerns and opportunities over traditional banking. The findings contribute to the ongoing discourse on the digital transformation of financial services and its implications for the broader economy.
Keywords: Internet Banking, Mobile Banking, online banking services, customer behavior, security concerns.
Journal Name :
EPRA International Journal of Economics, Business and Management Studies (EBMS)

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Published on : 2024-05-10

Vol : 11
Issue : 5
Month : May
Year : 2024
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