With an emphasis on Return on Assets (ROA), this study examines the interdependent dynamics of liquidity, efficiency, and dividend policy on business financial performance. With a quantitative research design, the study seeks to clarify how these components together affect organizational effectiveness. Regression analysis is used in the study to look at the associations between the dependent variable, ROA, and the important independent variables, current assets, quick ratio, liquidity, and dividend, using data from ITC Ltd. that was obtained from Moneycontrol over a five-year period (2019–2023). The findings show a strong relationship between liquidity, efficiency, dividend policy, and return on assets (ROA), with liquidity standing out as the main factor and efficiency and dividend policy following closely behind. The results highlight how crucial these variables are in determining financial performance and provide insightful information for organizational resource allocation and strategic decision-making. The study does, however, admit certain limitations, such as the possibility of wider generalizability and the dependence on data from a single organization. Further research is recommended to increase the sample size, carry out longitudinal studies, and investigate qualitative techniques in order to gain a deeper comprehension of and identify the causal factors behind the dynamics of financial success.