EXPLORING THE ROLE OF UNCERTAINTY-AVOIDANCE AND INDIVIDUALISM-COLLECTIVISM ON FACTORS AFFECTING THE ADOPTION OF SMART LOCKERS FOR LAST-MILE DELIVERY: A CROSS-PROVINCIAL STUDY
Ekor Nash William Kudjo, Nyasha Chiweshe
Purdue University Fort Wayne, 2101 East Coliseum Blvd, Walb Union 145 Fort Wayne, IN 46805 United States
Abstract
The research adopted the Unified Theory of Acceptance and Use of Technology (UTAUT) and Hofstede's Cultural Dimensions Theory to determine how performance expectancy, effort expectancy, social influence, and facilitating conditions and two moderators (uncertainty-avoidance and individualism-collectivism) interact and affect the adoption of Smart Lockers for last-mile delivery. A sample of 796 was collated from international students in twenty universities in eleven Provinces in China. The outcome of the Structural Equation Model analysis (SmartPLS version 4) indicates that performance expectancy, effort expectancy, social influence, and facilitating conditions positively affect the adoption of Smart Lockers for last-mile delivery. In addition, uncertainty-avoidance and individualism-collectivism did not moderate the associations between UTAUT dimensions and the adoption of Smart Lockers. Finally, the study adds to the literature on combining the UTAUT model and Hofstede's cultural dimensions, enriching theoretical studies on technology adoption and providing logistic delivery companies insight into understanding users' behaviors.
Keywords: UTAUT theory, uncertainty-avoidance, individualism-collectivism, Smart locker technology, Hofstede cultural dimension
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EPRA International Journal of Economics, Business and Management Studies (EBMS)
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Published on : 2024-08-27
Vol | : | 11 |
Issue | : | 8 |
Month | : | August |
Year | : | 2024 |