Digital marketing refers to the way of marketing using different digital platforms and technologies to reach consumers. These technologies mainly include Internet, but also include display advertising, mobile devices and many more other digital channels being used by people. Digital marketing has brought tremendous change in the ways business and marketers are using to promote their products and services. As digital devices has become imperative part of our life and we love to explore things in mobiles and digital devices instead of visiting physical shops, it has become necessity for the businesses to bring their product digitally among customer and potentials. Internet users are increasing every second and digital marketing is profited the most as it mainly depends on internet. This paper focuses mainly on conceptual understanding of how Digital Marketing impacting both consumers as well as marketers and its different tools available.