This1study is aimed1at establishing the1influence of communication strategies on performance of domestic tourism promotion initiatives, the case of Aberdares national park. It focused on communication formality. Descriptive survey was1employed1in this research. The study population included employees of Aberdares National Park (ANP) at their head office in Nyahururu County and local community living around Aberdares National Park. A total of 170 employees are found at ANP head office in Nyahururu County. Stratified random sampling was employed as per the departments (General Administration, HR, IT and Operations, finance and accounting), a 50% sample of the total population was adopted therefore 85 respondents made up the target population. Structured questionnaires were used in data collection. Validity was measured by half split method. Pilot testing was done to ensure validity of the instrument where by a sample of 10 were chosen to confirm validity and reliability1of the1instrument. Data1was further presented1in form of tables. The return rate of 94.12% was achieved from the 80 filled questionnaires out of 85 respondents chosen each from ANP staff and domestic tourists. Results showed that Communication formality played a vital role in influencing performance of domestic tourism at A.N.P. The statement that achieved the highest mean were; ANP had well established communication media in place. The study made recommendation that A.N.P needs to more often improve communication content so as to help in changing public opinion on local tourism and that A.N.P should be able to make use of all media channels available so as to achieve maximum coverage.