PRINCIPLED NEGOTIATION AND SOFT SKILLS AS CORRELATES OF INDIVIDUAL WORK PERFORMANCE OF THE SELECTED EMPLOYEES OF APPLIANCE STORES IN TAGUM CITY
Reah May T. Ongcoy
University of the Immaculate Conception, Philippines
Abstract
There is an underlying issue concerning the work performance of employees in appliance stores, which can often be attributed to a lack of effective communication, insufficient training, and limited soft skills development. This gap in essential competencies, such as negotiation, customer interaction, and problem-solving, can result in suboptimal customer service, reduced sales effectiveness, and poor employee satisfaction. Addressing these challenges through targeted training and the development of both technical and interpersonal skills is crucial to enhancing employee performance and overall store success. The purpose of this descriptive-correlational study was to determine which between principled negotiation and soft skills among selected employees of appliance stores in Tagum City, significantly determine individual work performance. She used adapted survey questionnaires were used in this study. Data were analyzed using descriptive and inferential statistics such as Spearman Rank Order Correlation. Results revealed that the level of principled negotiation, soft skills and individual work performance are all very high. In addition, principled negotiation and soft skills significantly correlate with individual work performance.
Keywords: Business Management, Suboptimal Customer Service, Spearman Rank Order, Correlational, Inferential Statistics
Journal Name :
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EPRA International Journal of Economics, Business and Management Studies (EBMS)
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Published on : 2025-01-06
Vol | : | 12 |
Issue | : | 1 |
Month | : | January |
Year | : | 2025 |