The research examines the influence of the well-known Indian Premier League (IPL) on the Indian stock market and economic development. Investors are drawn to stocks that have partnerships or sponsorships with IPL teams due to investment bias. Excluded bias behaviour of stock market sentiment and investor sentiment change based on environmental factors. IPL season provides enjoyment and entertainment for viewers, but wise investors consider the conditions before making investments. Here, only NSE sector stocks that sponsored the team are sorted, and historical data of these companies is analyzed. Currently, Business Intelligence technology easily transforms unstructured data into structured data.AI examines data, streamlines patterns, magnifies understandings, and Assists data analysts effectively. Business intelligence utilizes technologies and applications to analyze raw data, converting it into valuable information for decision-making. The Power BI Project is a dynamic tool that allows for easily creating visual reports to gain insights from data. Visualizations are available for traders to examine their investments, performance measures, and assets that are not meeting expectations, as well as for conducting back testing and optimizing strategies. Investors have the ability to review the stock's performance using visual data. During the process of making investment decisions and putting together a portfolio, investors carefully analyze both technical and fundamental factors.